![]() ![]() That’s why diversifying their voices is important, says Sherri Williams, a professor who studies race and media at American University. ![]() As they become increasingly powerful and appear in more devices-not just phones and tablets, but also smart speakers and cars-their voices have become a symbol of professionalism. “It says that Black identity and African American identity have value, have legitimacy, and can be trusted here as a partner in searching for information.”įor many people, digital assistants like Siri or Alexa are daily guides to modern life. “A young Black voice owning that role in a lot of people’s homes is incredibly powerful,” Allen says.
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